Portfolio Collection
A media pitch written to capture a local news outlet's attention and encourage coverage of a community event.
MEDIA
News Coverage Pitch
A rebranding project focused on creating a more modern and engaging identity while maintaining the brand's purpose.
PRESS RELEASE
Modern World Rebranding
Looks at how perceptions of gender roles on college campuses changed before and after the #MeToo movement.
RESEARCH
Gender Roles before & After #MeToo
A feature story highlighting Fode Bangura and the impact of his music workshop on the community.
PRESS RELEASE
Fode Bangura music Workshop
A personal piece centered on perseverance, reflection, and finding hope through challenging experiences.
MEDIA
Everything is gonna be alright
A media advisory created to share important event details with local media and encourage community awareness.
MEDIA
Community Event Brief
Explores how perspective and interpretation can shape the way we understand what we see.
CONTENT
Beyond what is
Examines how visual elements can communicate both direct messages and deeper meanings.
CONTENT
Barthes' Connotation/ Denotation
Explores how anti-communist propaganda influneced the way Americans viewed communism during the 1950s
RESEARCH
Anti- Communist Propaganda in 1950s in america
FITPACE EcoDasher
Social Media Campaign
Winona State 2035 “Brighter Together”
Strategic and Brand Awareness Campaign
KQAL Rebrand Campaign
Social Media and Brand Awareness Campaign
Winona Golf & Dining
Strategic and Brand Awareness Campaign
Winona State University Arboretum
Strategic and Social Media Campaign
Group Case Study
Media Relations & Reputation Management
Social Media Ethics & Public Communication
Group Case Study
Overview: 2035 Brighter Together was a strategic communication campaign designed to bring Winona State University’s vision for 2035 to life. The campaign focused on strengthening the university’s identity, raising awareness of its long-term goals, and helping students feel more connected to the future of the campus community.
Overview: The FITPACE EcoDasher campaign focused on promoting custom shoe inserts while building brand awareness and creating a stronger presence with potential customers through social media.
Overview: The KQAL rebranding campaign focused on modernizing Winona State University’s campus radio station while strengthening its connection with students and the greater Winona community.
Overview: The Winona Golf & Dining campaign focused on increasing awareness and engagement among college students by showcasing the organization as more than just a golf course and highlighting the broader experiences it has to offer.
Overview: The WSU Arboretum campaign focused on raising awareness of the Arboretum among students and the Winona community while encouraging greater involvement in events, volunteer opportunities, and environmental education.
Overview: This group case study examined an ethical media-relations conflict involving Kid Rock’s representatives and the Detroit Free Press after the publication of unfavorable opinion coverage.
Overview: This group project explored the relationship between social media, political communication, public figures, and platform accountability through a case study of Donald Trump’s use of Twitter/X.