Campagins
FITPACE EcoDasher
Social Media Campaign
Winona State 2035 “Brighter Together”
Strategic and Brand Awareness Campaign
KQAL Rebrand Campaign
Social Media and Brand Awareness Campaign
Winona Golf & Dining
Strategic and Brand Awareness Campaign
Winona State University Arboretum
Strategic and Social Media Campaign
Group Case Study
Media Relations & Reputation Management
Social Media Ethics & Public Communication
Group Case Study
Overview: 2035 Brighter Together was a strategic communication campaign designed to bring Winona State University’s vision for 2035 to life. The campaign focused on strengthening the university’s identity, raising awareness of its long-term goals, and helping students feel more connected to the future of the campus community.
Overview: The FITPACE EcoDasher campaign focused on promoting custom shoe inserts while building brand awareness and creating a stronger presence with potential customers through social media.
Overview: The KQAL rebranding campaign focused on modernizing Winona State University’s campus radio station while strengthening its connection with students and the greater Winona community.
Overview: The Winona Golf & Dining campaign focused on increasing awareness and engagement among college students by showcasing the organization as more than just a golf course and highlighting the broader experiences it has to offer.
Overview: The WSU Arboretum campaign focused on raising awareness of the Arboretum among students and the Winona community while encouraging greater involvement in events, volunteer opportunities, and environmental education.
Overview: This group case study examined an ethical media-relations conflict involving Kid Rock’s representatives and the Detroit Free Press after the publication of unfavorable opinion coverage.
Overview: This group project explored the relationship between social media, political communication, public figures, and platform accountability through a case study of Donald Trump’s use of Twitter/X.